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The Super Bowl of Ads - Going Beyond the TV
February 06, 2011
The Super Bowl is one of the few TV events where people actually look forward to commercials, although now we can view these Super Bowl ads them without even watching the game. I will get to that in a second. The Super Bowl is the largest audience any advertiser can get in front of during any given moment of the year. The question to be raised though is it still worth it with online advertising the preferred method for advertises?
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Political Video Campaigns are Not Just for TV
January 31, 2011
By Mark Macias
How much did you spend on your last political mailer? Does the thought of someone tossing that pamphlet in the trash still disturb you?
I’m still amazed with the number of political candidates who continue to use the postal service as part of their main communications strategy. We aren’t sending birthday and holiday cards in the mail. We don’t fax letters to constituents anymore. So why are we paying thousands of dollars to mail pamphlets that nearly every voting household will label as junk?
The worst part of this communications strategy is that you can never accurately measure its success. Regardless of the research, no one can tell you which voters took the time to read your mailer and which voters threw it away.
What if I told you your campaign could reach thousands of more voters with video and for only a fraction of that mailer budget. Your video would introduce you to voters in a personal way, give them a glimpse of how you speak and what you believe. Your video would be more entertaining and compelling with its natural sound, music and moving parts. And with the power of peer groups, there is a statistically higher chance that your video would be forwarded to undecided voters.
Continue reading Political Video Campaigns are Not Just for TV
Online Video and Social Media: A Perfect Marriage
January 26, 2011
By Mark Macias
When you break down the Internet in simple terms, everyone is trying to sell you something. They might break into different sales pitches – food, clothes, art, love, sex, entertainment, even ideas – but when you take a closer look at each web page, you will discern that everything really boils down to your wallet and mind. Everyone wants a piece of it.
And you don't have to be a business owner to understand this concept. I have friends who promote their blogs on Facebook and Twitter. It's a smart start, but this strategy needs to go a deeper if you want to grow your customer or fan base over the Internet.
Let me break down this idea with a restaurant example.
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Nothing Great was Created Without Enthusiasm
July 20, 2010
Most of our clients and friends have been telling us for quite some time, "You guys need to have a website." And I keep saying, "I know but we are really busy." Well it does make sense that we have a site, since that is what Barrow Concepts specializes in.
As we launch this site and bring Barrow Concepts to life online, we would to like start by thanking all of our supportive friends and clients. We have had fun creating and working with our clients and look forward to building future blogs and websites that will contribute new ideas and inspire others.
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