The Super Bowl is one of the few TV events where people actually look forward to commercials, although now we can view these Super Bowl ads them without even watching the game.  I will get to that in a second.  The Super Bowl is the largest audience any advertiser can get in front of during any given moment of the year.  The question to be raised though is it still worth it with online advertising the preferred method for advertises?  

The reason online marketing is on the rise and will continue to rise is because costs a lot less, it is highly targeted, and can be measured in terms of effectiveness.  Before the age of the Internet, sure you can measure the success of ad campaign if sales spiked up.  However you never knew the direct impact.  With digital ads you do what is working and not working.  And it is the reason we can view these the ads in advance of the game.  

 

People pass these videos to friends and share them on social networks.  So in essence this is a rare instance where these ads will go beyond just the cost the advertisers are paying for a 30 second ad to be run during the Super Bowl.  Since these ads are so high profile, people will want to watch them over again and the good ones well get passed around.  More importantly they can measure this all online to determine the ads success. 

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